Getting started

Open Explorer from the home page or the footer. Type a starting keyword (the word or short phrase you want ideas about), then run the search. Related phrases appear in columns. Save ones that fit your topic, reject ones that do not, and grow new columns from phrases that look promising.

You can try this without an account. Create a free account when you want to download your list or keep projects signed in across devices.

• Explorer — the main screen with columns of related phrases. Save, reject, or grow from here.
• Tree — the same project shown as a branching tree, so you can see how ideas grew over time.
• Map — the same phrases laid out so similar wording sits closer together.
• Export — download or copy your keywords (needs a signed-in account).