What the metrics mean

The numbers next to phrases describe the set of ideas collected for that run. They do not tell you how many people search a phrase, how hard it is to rank, how much ads cost, or how much traffic you will get.

• Concept Frequency — how often a word or idea shows up across the collected phrases.
• Intent Strength — how many phrases look like someone wants to do something (buy, learn, compare, and similar wording). 0% means none of that wording showed up in this set.
• Topic Strength, Distinctiveness, Branch Yield — how the collected set is shaped (how tight the topic looks, how distinct phrases are, and how much a branch produced).
• Relative Opportunity Score — a mix of those local signals, only relative to this set. It is not “search demand” and not “easy to rank”.