Help

Explorer

Last updated: 14 September 2026

The main screen: save useful phrases, reject noise, and grow new columns.

Explorer is where most of the work happens. The first column comes from your starting keyword. Each later column comes from a phrase you chose to grow. Save phrases that fit your topic, reject ones that do not, and leave the rest as suggestions you have not decided on yet.

When you grow from a saved phrase, a new column of related ideas appears. The same project also opens in Tree and Map, so you can change views without losing your work.

Saving and rejecting

Save (bookmark) — mark phrases you want to keep, export later, or grow from.
Reject — mark phrases as not useful. Rejected phrases are left out of later growth and out of “all non-rejected” exports.
Not saved yet — still on the screen. They only join an export if you choose to include all non-rejected phrases.

Projects

A project is one saved search with its own link. If you are signed in, use the sidebar to rename or delete projects, or clear ones you no longer need. Guests can keep up to 3 temporary explorations in that browser session (including saved phrases). Registering moves that guest work onto the new account.